Speaking Polymath is a vibrant and insightful blogging platform that presents intelligible articles and extensive guides on a wide spectrum of academic and corporate fundamentals. BA plans a major restructuring, which could mean up to 12,000. British Airways owner IAG <ICAG.L> announced the results of its 2.74-billion-euro (2.50 billion) capital increase, saying on Thursday that it sold 100% of the new shares in its plan to help strengthen its pandemic-hit finances. iOS Version 14.4 (Build 18D52) Quartz PDFContext, AppendMode 1.1 Case Study British Airways Stakeholder Analysis, 1 british airways, stakeholder analysis, petya laleva, British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer), 2012 London Legacy: Consumers with Disabilities, Social Media Seminar Presentation 2009 11 25, Razorfish Liminal 2011 Customer Engagement In Transition, Lloyds banking group theoretical approach, The-new-normal-of-consumer-behavior-and-how-to-respond, Chief Customer Officer - Customers advocates enter the boardroom, EEA Networking Event - Channel Programs And ROI, Kobie Quarterly Review - Financial Services Edition - Mar 2014, Magdalena Matell - Innovation Nation issue Winter 2015, Digital strategies in asset management - BI-SAM, Building strategic partnerships (in fintech) by Arthur T. Corry, DevSecOps Platform Telemetry Dashboard Demo, Meeting 2. Efforts should be made by British Airways to improve customer relations. 4,103m, -56.8 pts Reuters By Theo Leggett Business correspondent, BBC News British Airways was once seen as a national champion, a potent symbol of the country's commercial prowess and - as the airline itself puts. In this case, the reward system in place for the employees is an important unit to understand the fulfilment of the economic responsibilities (Cowper-Smith & Grosbois 2011). February 27, 2023 new bill passed in nj for inmates 2022 No Comments . 2001, The essential Drucker: The best sixty years of Peter Druckers essential writings on management, Harper, New York. There are various stakeholders in case of this airline firm: Customers In case of British Airways, there are two types of customers including business class clients and economy class . British Airways includes not only the customers in their marketing activities, but also the stakeholders of the firm (Hill, Jones and Schilling 2014). 853-886. In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. Further, the company places great importance on increase of their operating performance (see figure 3). We've encountered a problem, please try again. Retrieved 27 December 2019, from https://www.slideshare.net/ParsaLohani/british-airways-stakeholders-objectives, Travel advice | Information | British Airways. By using ba.com you agree to the use of cookies. It was formally established in 1974 by merging different associations, including the British Overseas Airways Corporation and British European Airways. << Furthermore, it may lack current technical capabilities in . It is important that the questionnaire should be structured in such a way that it will earn the customer's trust before moving on to the behavioural questions. Strategic partnerships- British Airways is part of the alliance named Oneworld which contains other major airlines such as Alaska Airlines, American Airlines, Cathay Pacific, Finnair, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, etc. The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different countries around the world, these employees were the ones dealing and serving the millions of British Airways customers without them it is almost impossible for British Airways to meet their customers demand, pure example could be when in September 2019 British Airways pilots had a two days of strike which resulted the company to lost almost 121 million just within two days of strike by not even all their employees but just their pilots only and that shows how financially important employees are to British Airways. 2, pp. The second on the list in terms of their financial performance are the suppliers and specifically the two biggest suppliers of British Airways which are Boeing and Airbus, they are both very important suppliers and British Airways rely on them and without them British Airways could be in a major trouble which could cause business shutdown in the short term and in the long term because these are the two only major airline manufacturing companies in the world and almost all British Airways aircrafts are made by one of these two companies and they do not just manufacture aircrafts and supply to British Airways but they also give additional ongoing security, mechanical engineering , and software support to British Airways which saves more money and generates more income to British Airways as Boeing and Airbus always develop new technologies which could save more fuel and make journey times shorter, back in 2008 British Airways made one of its Major Aircraft spending which they bought 12 Airbus A-380s from Airbus and also 24 Boeing-747 aircrafts from Boeing Company each of those aircrafts is expected to generate more income thanks to the suppliers which shows how well they perform financially in British Airways business. The company shows presence in most of the broad categories presented by Carroll except for the ethical responsibility area. In conclusion, it can be said that all the stakeholders of British Airways are important in their own ways and they all perform or in someway impact directly or indirectly on the financial performance of the company, but at the same time their financial performances and impacts vary in sizes, they are all connected to one another and the overall performance depend on all of them working together in order for British airways to do well financially. The fifth most important stakeholders in terms of their financial performance to British Airways are the government authorities which include the UK government, the European union and the rest of other countries that British Airways operates, although the UK government is the main government which has the biggest impact to the company as British Airways is based in the UK and it is also the flag carrier airline of the country, in terms of their financial performance they are very important but they do not perform well all the time but once they decide to perform they could perform much more any other stakeholder on list, for example, during the lockdown of COVID-19 crisis which resulted huge business loses to British Airways the UK government stepped in and gave 300 million funding to cover their staff cost and any other expenses they need as almost all their flights were cancelled and there were no other income to the business and that shows how well governments could perform financially to help businesses such as British Airways which appreciated the governments support as it really helped them when they were in a financial difficulties. Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. "British Airways CSR (Corporate Social Responsibility) Analysis." Were always looking to work with brands and partners to celebrate and share the best of British culture with the world. The companys participation in the London Olympics and Paralympics games had made it successful. Message from Sean Doyle, our CEO and Chairman stakeholders are the individuals or groups of people that are interested in the working of the company and have the vast potential to affect the operations of the organization. Tap here to review the details. << The company strives to reduce carbon dioxide emission in the atmosphere by 50 percent until 2020 (British Airways 2012). Nevertheless, there is an inverse relation in that stakeholder 's interests might persuade a firm's financial accounting law-making.. BA Stakeholders Stakeholder Relationships BA is for a two-way communication 2 0 obj Using this tool, the stakeholder groups will be analysed based on their Power (the ability of influence of the organisation) and Interest (how interested they are within the organisation). According to the CSR report of the British Airways, aviation is an important part of the industry as it provides employment, trade links, tourism and support for economic development through air travel. (British Airways 2012, p. 16). << click here. The changing climate and global consensus on an agreement regarding the sustainable environment safety law is a problem for the company. We have built a unique structure that drives growth and innovation to maximise sustainable value creation. Communications consultant. Just send us a Write my paper request. The SlideShare family just got bigger. It (British Airways) has developed leadership programs to acquire professional leaders who will be able to communicate effectively with people to get them involved and feel part of their future business decision. We call it BA Better World. Retrieved 27 December 2019, from https://simpleflying.com/british-airways-history/, British Airways. Find out how you can work with British Airways. - Managing the performance of a DHL cleaning team of ten members in a live time-critical environment to rectify any arising cabin appearance issues . (Disclaimer: The reference papers provided by Assignmenthelp4me.com help in serving as a model paper for students. Feel free to use our Figure 1 presents the broad division of the CSR activities of British Airways. The first is the economic area where they feel that sustainability of their financial performance is an area they must concentrate. The respondents should initially be asked demographic type of questions including age, profession, purpose of travel and have their gender verified. A higher power has been found to exist with customer and government authorities which provide that demands of customers and actions of government can directly influence the working of British Airways. Web. 26,706m, +3.5pts The substantial impact of the effect of industrial wastage on society and the environment has been known. March 3, 2023 Review the Latest British Airways People & Culture Business Partner Jobs Opportunity. stream Further to International Airlines Group's (IAG) announcement on September 6, 2018 regarding the theft of its subsidiary British Airways'customers' data, the airline has been working continuously with specialist cyber forensic investigators and the National Crime Agency to investigate fully the data theft . In this Business Analysis training session, you will learn about Case Study - Stakeholder theory and its impact on British Airways. Activate your 30 day free trialto continue reading. Profitability and successful running of the business depend upon the customers of the organization. Environmental issues, that the company intends to look into, are cutting its emission, which increases effect on climate change and environment. /First 774 1.2 Impact of different stakeholders on the business of British Airways It is also one of the objectives of British Airways to ensure the rights of its stakeholders with maintaining their growth and development. British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. You can quickly view the flight number, route, departure time, flight status, a countdown to the departure time and the weather at your destination. www.businessdictionary broadly defined strategy as a alternative which is chose to make happen desired future outcome, such as achievement of goal or solution of problem. British Airways is owned by the International Consolidated Airlines Group S.A - usually shortened to IAG, It is an Anglo-Spanish multinational airline holding company formed in January 2011.
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