[63], In February 2011, the airline painted eight of its aircraft with a lightweight, thin "revolutionary nano technology coating" polymer. [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. EasyJets mission statement: to provide our customers with safe good value point-to-point air services. The cookie is used to store the user consent for the cookies in the category "Performance". [10][27], In 2002, the airline opened its base at Gatwick Airport. Stakeholder, principles followed by Easyjet can be emulated and how. EasyJet Plc SWOT & PESTLE Analysis | SWOT & PESTLE Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . Identify the key stakeholders for EasyJet. - essayZeus Staffing and recruiting 10 Lorem ipsum dolor sit amet, consectetur. Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game folder_openmexicali east border crossing EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. European Countries Collaboration and good relationship making EU politically stable. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. 3. The Airline business segment operates its route network. In other words, your project's stakeholders are the . Airline, MARKETING RESEARH PROJECT INTRODUCTION vii The organisation mainly expands through acquisitions 4. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. external stakeholders are from outside of the company but, Free easyJet Cyber-attack Timeline [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. PDF easyJet UK Limited Annual Report and Accounts For the year ended 30 [55], EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". [94], EasyJet has a reward miles sharing agreement with Emirates. Undoubtedly one of the key players in this progression was easyJet. As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. London Gatwick Airport [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. Premium but lacking of traditional service. The two organisations I will be looking at are Tesco and Macmillan. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. Who are EasyJet stakeholders? - Heimduo Below are the introduction, body and conclusion parts of this essay. [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. In September 2018, he suggested there should be a law to favour more women pilots in the industry. Also the product that airlines serve is a somewhat typical service. Many companies are now using websites to communicate with stakeholders. TABLE CONTENT Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Global Politics A. Heywood. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. Thu 28 May 2020 04.59 EDT. Interviews by Ross Falconer. Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. US Airways. Competition Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. Recommendations: 15 Low-cost carrier Executive Summary 1 Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. Investors - easyJet plc Travel Transport and Logistics London airport is up for sale after airlines scrap flights [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. Describe the product; you need to cover all the elements (core benefit actual product and augmented product) Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. Necessary cookies are absolutely essential for the website to function properly. Low-cost carrier [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). Stakeholder EasyJet's biggest shareholder, the . Conclusion 13 [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Carbon dioxide, organization. Easyjet Plc PESTEL / PEST & Environment Analysis [Strategy] Future expansion 12 EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . EasyJet Technological impacts 8 Strategic management, Stakeholders of marks and spencer and their influence. [22] In October 2004, the FL Group, owner of the airlines Icelandair and Sterling, purchased an 8.4% stake in the airline. The cookie is used to store the user consent for the cookies in the category "Analytics". 1. An Introduction to the Easyjet Airline - UKEssays.com [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. Southwest Airlines Airline easyJet | IBM EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. [42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. 725 Words; 3 Pages . They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. 5. Easyjet has benefits from low price just . Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Figure 1: EasyJet stakeholder map. 1. [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. Participating in the development of business processes, reporting, and training to bring easyJet Strategy to life. Previously EasyJet had only operated from Berlin-Schnefeld Airport and Berlin-Tegel Airport, where EasyJet had taken over some of Air Berlin's old services. "Stakeholders of easyjet" Essays and Research Papers. Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. Easyjet offers a reliable, on-time travel service with value-added features. Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. Pricing Table of Contents The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. We also use third-party cookies that help us analyze and understand how you use this website. [23] Over the course of 2005, FL increased its share in the company periodically to 16.9%,[23] fuelling speculation that it would mount a takeover bid for the UK carrier. Stakeholder Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Upon launch, it employed just 70 people; the company is based at London Luton Airport, which was traditionally used only by charter flights. [53] It also announced its first annual loss during the 25 year history of the company. EasyJet plans to cut up to 30% of staff as Covid-19 hits demand Collect and evaluate economic factors which might influence EasyJet general business environment. Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH Answer (1 of 4): A number of these stakeholders can be Identified. 3.3 Promotion 7 Provide an explanation for each stakeholder position and identify the potential strategic implications. 3.1.1 Price List 4 They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . What we do. Airline Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. easyJet It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium 1. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. London Gatwick Airport [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. Three investors in easyJet <EZJ.L> have thrown their weight behind the British airline's management in their battle with the founder and biggest shareholder Stelios Haji-Ioannou over a 4.5 billion . It was a shaky start but one that would grow into a stable foundation. but lacking of traditional service. London Southend Owners Explore Airport Sale - Airways What are airline stakeholders? - Quora Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. Introduction Strategic management, EASYJET (Coauthor(s): Premium At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. Sociocultural impacts 7 EasyJet has increased the amount of modern aircraft to It has 29 bases across Europe, the largest being Gatwick. ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. How does EasyJet create value for the customer? The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. EasyJet under fire as flight chaos exposes carrier's operating model. 3.1.3 Discounts 4 Airline ACKNOWLEDGEMENT vi By clicking Accept All, you consent to the use of ALL the cookies. This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. Regarding his rumored annual pay of 740,000, it is believed he asked the board that it be reduced to 706,000, his predecessors last salary. younger fleet and advantaged fleet deal reducing ownership and maintenance costs. DALLAS - Esken, the owners of London's Southend Airport (SEN), could be put up for sale after the pandemic saw passenger numbers plummet by 90%. EasyJetHotels offers accommodation products throughout the airline's network. However, you may visit "Cookie Settings" to provide a controlled consent. Geneva was EasyJet's first new base outside the United Kingdom. Creating brand awareness ( 10% of Easyjet revenue were spent in advertising) Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Alternatively, customers can book accommodation separately at the EasyJetHotels website. Strategic Management Essays, Term Papers & Presentations . The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Some 2,208 customers had their . EasyJet was strategically located, Premium Local community and pressure groups. Ansoff's Matrix. Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. EasyJet Company: Strategic Capabilities | Free Essay Example for only $11.00 $9.35/page. grand wailea pool menu; under armour ignite slides waterproof. Marketing 3.5.3 Customer support service 10 Start a PESTEL analysis for the general business environment of EasyJet. Customer service The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Henderson, L. Neasham . Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. When flights are cancelled, passengers are supposed to be reimbursed within one week. [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. Ryanair [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. In the sense these parties anticipate many from the organization. [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. London Gatwick Airport Letter to shareholders from the Chairman of easyJet plc The airline operates on a low cost budget, flying more than 15 million people a year and offers services for leisure and business passengers and it flies to 100 top European routes . THREATS It urged travellers to cut out the travel agent. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. Ryanair The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Introduction Originally the company ran its operations absolutely on direct phone sales. [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". Germany The Annual General Meeting will be held on Wednesday, 23 December 2020. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. Essay: Easyjet: PESTLE, SWOT and Porter's Analysis A stakeholder can be a wide variety of people impacted or invested in the project. Flexi Fare[119] is a type of ticket that is usually more expensive than the regular fare and comparable to a business ticket with other airlines. EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. Kyoto Protocol Stakeholder Therefore it has to be differentiated with marketing processes. Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. Airline, Stakeholders Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. This cookie is set by GDPR Cookie Consent plugin. Airlines which fail to comply with strict, Premium Executive Summary 1 This gave the airline some time to evaluate the feasibility of operating these larger aircraft.
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